Lindsay Shelton-Gross
Enthusiastic and creative community builder with over 20 years of experience in association strategy, public affairs, marketing and membership engagement; technology, government, corporate, and non-profit communications; project management; program logistics, and administration. Extensive background in creating effective retention and recruitment strategies, engaging web and social media content, leadership administration and board governance, and event orchestration and execution.
In a nutshell: I listen, I organize, I synthesize, I visualize, I actualize.
What I Do
My specialties include non-profit member relations, corporate and association communications, technology marketing, member recruitment and retention, creative direction, conference and event management, publication design, community engagement, and executive leadership governance. I have extensive experience in creating effective business communications and social media strategies, executive office copywriting and speechwriting, program development, association management, benefits development, and public and external affairs leadership.
I earned my Bachelor of Fine Arts from James Madison University, and a certificate in Grant Writing from Fort Hays State University. I am a commissioned notary public for the Commonwealth of Virginia. I know how to put Adobe Creative Cloud to good use.
I am a proud member of the American Society of Association Executives (ASAE), Washington Women in Public Relations, and the Tech Lady Mafia.
Where I Work
I am the Vice President of External Relations and Strategic Initiatives for the Women's Transportation Seminar International. WTS International attracts, sustains, connects, and advances women’s careers to strengthen the transportation industry. We lift up the underrepresented, and we prepare the next generation of diverse leadership.
In this role, I direct media, business relations, brand elevation, and industry partnerships across the transportation ecosystem. I support WTS committee work in Legislative Affairs, Workforce Development, and Educational Programming. I work closely with our WTS Foundation on annual giving and scholarship fundraising. I help define, develop, and implement strategic initiatives and new relationships that deliver benefits for members, partners, and stakeholders, and that fulfill the WTS vision of equity and access in the transportation sector.
Where I Worked
From 2017 to 2022, I was the Vice President of Membership & Marketing for the Intelligent Transportation Society of America (ITS America), the nation’s largest organization dedicated to advancing the research, development, and deployment of Intelligent Transportation Systems (ITS).
The mission of ITS America is to advance the research and deployment of intelligent transportation technologies to save lives, improve mobility, promote sustainability, and increase efficiency and productivity by:
-
Convening leaders from the public sector, private companies, academia, and research organizations to create an environment that fosters innovation.
-
Promoting a legislative and regulatory environment that supports investment in and the deployment of intelligent systems.
-
Conducting research, educating stakeholders, and building awareness of advancements in smart transportation technologies.
Previously, I spent a year as the Manager of Membership Engagement and Development for the Association for Healthcare Philanthropy, working primarily on recruitment, retention, and online and in-person community building with hospital and hospice fundraisers, in both the United States and Canada.
Prior to AHP, I was the Director of Communications for the Advanced Television Systems Committee (ATSC). At ATSC, I was responsible for member communications and outreach, educational seminar programming, annual meeting and trade show direction, technical demonstrations, sponsorship coordination, social media management, and other promotional activities in the digital television industry. I served as the secretary of the Board of Directors. From 2008 to 2009, I represented ATSC in the U. S. DTV Transition Coalition.
The Fun Stuff
D.C. native. Slightly-perturbed feminist. Voracious reader. Lover of historical ghost tours, gummy candy, nice hotels, minor league baseball, perfect kerning, America's National Parks, cheese plates, and stationery. Pre-libero era middle hitter. Mom of two rambunctious teen boys, wife of a very funny news producer, resident of a sweet little blue house and caretaker of an even sweeter yellow Labrador. Devour-er of coffee, and regrettably, Diet Coke. Capricorn to the very core.
My favorite Talking Heads song is This Must Be the Place.
Education
2000
James Madison University | Harrisonburg, Virginia
Bachelor of Fine Arts (BFA), Studio Art & Graphic Design
2016
Fort Hays State University | Hays, Kansas
Certificate - Grant Writing
1999
British Institute | Florence, Italy